When registering you have the option to create a BikeReg/Outside login that will allow you to make registration changes to your personal information and route choices at any time.

If you find that you no longer need your registration you can use your BikeReg/Outside account to transfer it to others that might want it. Transferring a paid entry simply requires that you log into your BikeReg account and choose the “Transfer” option.  Follow the directions to complete a transfer to another person who has paid you directly for the entry.

Check in at the Luther Burbank Center (the Start/Finish, 50 Mark West Springs Rd., Santa Rosa, CA 95403) Friday night 5/2/2025 from 5:30-7:30pm or Saturday morning 5/3/2025 from 7:00-9:30 am.

Please show your ID at check-in and carry it with you during your ride.

NOTE: Until 3/31/2025 if you choose our "Concierge Service" during registration (additional $10 fee) you will receive your Ride Packet in the mail and can skip the check-in process. Just show up with your bib pinned to the front of your jersey/jacket, and bike plaque installed on the front of your handlebars, hop on your bike, and take off! If you register AFTER 3/31 you must check-in for the ride to pickup your ride packet on Friday evening 5/2 or Saturday morning 5/3 before heading out for the ride.

Century Ride: 7:00 to 8:00am

Metric Century: 8:00 to 9:00am

Scentic Ride: 9:00 to 10:00am

NOTE: Your average riding speed determines when best to start. The faster you ride the later you can start.

Rest Stop Hours: TBD

You may drop extra clothing or material at one of the first two rest stops. Your “drop bag” will be labeled and shuttled back to the Start/Finish for you to pick up there. Please do not leave the venue without your property!

There will be mechanics at the Start and at every Rest Stop on each route.

There will be photographers along the routes. Participants will receive a link to the photos after the event.  Pinning your bib to the front of your jacket or jersey where it is easily seen, and the bike plaque facing front on your handlebars, will make it easier to find your photos.  

Each registered rider will have a tear off “meal tab” and “beer/wine tab” on their bib. These can be used for a free meal and beverage at the after party.  Extra meal and/or beer/wine tickets will be available for non-riders to purchase at the after party.

We will send your mechandise order to the address listed on your registration if you order before 4/12. All merchandise ordered after 4/12 can be picked up at the on-site Store at check-in or at the event.

If you need to exchange your clothing for a better size, bring it to the on-site Store and we will exchange it for the correct size, if available.

If you have specific questions about apparel, email Store@SRCC.com.

There are no group discounts available.

Road, Hybrid, Mountain, Cruiser, and Gravel bikes are allowed as well as Class 1 or Class 3 (pedal assist) E-bikes. NO Class 2 E-bikes.

There will be a supervised, cordoned-off Bike Corral for your bike during check-in and after the ride, but we cannot guarantee its security. We recommend you lock it securely or, if practical, place it safely in your vehicle.

Weather in May is variable and typically cool and sometimes overcast in the morning and sunny and warm in the afternoon.

The event is held “rain or shine” and no refunds are given for inclement weather conditions.

It takes over 400 volunteers to make a Wine Country Century! WCC volunteers get to ride the same routes, fully supported, the following day, free of charge. Volunteer sign-ups open on 3/1/2025.

The WCC is produced and sponsored by The Santa Rosa Cycling Club (SRCC), a non-profit 501(c)(4)organization established in 1968. Our 1,100+ member club sponsors weekly, monthly, and annual rides and events for recreational cyclists. All revenue after expenses goes to cycling advocacy and a wide range of community charitable causes. To learn more about us, visit our website.